Multi-tasking and Creativity

I've written before about multi-tasking (here, here, and here). In general, I think multi-tasking doesn't work and should be avoided. But does it hamper creativity?

In a study done by Teresa Amabile and others (see footnote), they found that having a fragmented day (ie, multi-tasking) didn't help bring out more ideas. Focusing on a single topic and collaborating with a single individual increased creativity.

I think about my typical day on site with a client. I have multiple meetings on different topics and don't seem to get a lot deep thinking work done. On Fridays, when I work from home and have more control over my day (and less meetings), I can carve out a large chunk of time to focus on a single topic and that's when I come up with some good solutions.

I've heard of organizations that are going to no email Fridays. I think the benefits will be the same. Without the distraction of email, they can focus on a single problem and let the creativity flow.

So pick a problem you've been trying to solve, block your calendar for half the day Friday, turn off the email, and get creative.

Teresa M. Amabile et al., “Time pressure and creativity in organizations: A longitudinal field study,” Harvard Business School working paper, Number 02-073, 2002

Are you being creative?

Back when I was in the Navy, I received one fitness report (aka performance evaluation) in which I had a lower rating for Creativity. At the time I was puzzled, why would I have to be creative? I was a low-level officer, just following the orders given to me. There wasn't any room for creativity in my job.

It took me a while to realize that in any job you should be bringing creativity. Following the rules is not enough. You need to use your creativity to change, improve, and maybe break the rules in order to improve the organization.

This isn't always easy. You have to make the time to come up with creative ideas. On a recent project of mine, I was so busy going to meetings, responding to emails, and just getting tasks done that I wasn't being very creative, so I got into the habit of reflecting on the day after I got back to my hotel room each night and thinking about what I could have done that I didn't even have time to think of during my busy day. That became the first task on my list for the next day, so I could get to it before things got to crazy.

So where can you be more creative? Take some time at the end of your work day to think about this.

Creativity versus Productivity

My daughter is off competing today in the state finals for a program called "Future Problem Solving." The idea is to take a team of kids, give them some future, real-world situation and have them apply their creativity to come up with solutions.

The competition got me thinking about the balance between creativity and productivity. Early in my career, while still in the military, I received some feedback that I wasn't creative enough. I puzzled over this. I was in the Navy, I just had to follow orders. It took me a while, but I began to realize each of us should bring our creativity to our jobs. It comes with problem solving, creating new ways to approach the work. After all, a project is a "unique endeavor" so it should be approached creatively.

There's got to be a balance though. We can't just sit around all day and brainstorm ideas. Unlike my daughter and her team, who just have to give a presentation on the ideas they come up with, we need to take an idea and make it work.

My favorite approach; if I'm stuck on a problem, I'll get away from my desk. If it's convenient, I'll do something physical like go for a run. Talking to someone else helps sometimes. Whatever approach I take, I know how long I have before I need to get moving on a solution, so I don't get lost being creative.