I came across an article on this topic on Harvard Business Review. One of the interesting recommendations of the article was to tell stories. As a former Navy guy, I have heard my share of sea stories. While entertaining, sea stories also had a lesson to teach. It was usually about how to avoid doing something stupid, exemplified by someone doing something stupid.
But stories can help in business as well. I often tell stories of how a previous client did something similar and what their outcome was. Sometimes, in spite of my best advice, I have had clients do stupid things. More often though, they stories are of success. The story drives a point home better than providing statistics or giving recommendations without any backing.
So what stories do you have to tell? How will your stories help you move your project forward?